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#ConsciousSociety is a social media movement dedicated to elevating society’s consciousness levels by decreasing the harmful effects of negative stereotypes. Tiffany Shelton, M.A. has been developing a theory over the last 6 years that aims to increase the self-esteem of African American women using ARCHETYPAL and COUNTER-stereotypical imagery. Her theory is based in research and has promising implications

  • I'm a Warrior not a Angry Black Woman
  • I'm a Muse not a Jezabel
  • I'm a Flawed Hero not a Strong Black Woman
  • I'm a Mother not a Mammy

Based on psychological research proving the use of COUNTER-stereotypical images reduces bias, #ConsciousSociety provides evocative imagery based in ARCHETYPES to challenge and refute harmful stereotypes.
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